The Look Less Sh*t Membership with Victoria illustrated
WHAT'S THIS SH*T?
A dedicated design space & online community for the midlife self-employed Mum, to bring Clear Consistent Connection
to confused D.I.Y business visuals.
SOUND FAMILIAR?
You started a business with a young family, opted for low priority 'Branding' and fell into a miss matched mess while your babies came first…now they're kids learning to stand on own their own 2 feet while part of your business has stood still. It’s time to bring forward the Visual Design side of your business BUT with the new struggle of Perimenopause (doubt, brain fog, indecisiveness, anxiety, low motivation).
Inconsistency sends mixed signals, if potential customers can't see you taking time
and care in your own business how can they trust that you can commit to their needs?
Visual Consistency & structure in your business creates trust first without uttering a word.
SO HOW CAN YET ANOTHER MEMBERSHIP HELP?
The Look Less 💩 Membership focuses on the foundations of Visual Design, you may have design tools and quick hacks to draw up your own marketing materials but if you don't know how the basics of design works and have the right elements in place first (and why would you if it's not your thing) none of that matters.
It's not here to overload you with info or turn you into a Graphic Designer...not even to help make your designs 'more pretty' but to show you how to create your Brand Bits & Bobs better, leading to clearer Communication and the right Visual Connection with your target audience. With straight
to the point steps to structure and intention when making your social media posts, print at home business stationery, and other business visuals without complicated design jargon.
Plus a community of other self-employed females looking for the same design direction and most importantly if you are not naturally creative, with the added Perimenopausal Paranoia when your design doesn’t look quite right but you don't know why... you get me to give honest and helpful feedback to guide you and your business to literally Look Less 💩!
OK BUT WHAT EXACTLY DO I GET?
As a graphic designer, particularly a brand illustrator I devised a system to create what I call a ‘Brand Wardrobe’…a consistent set of go to brand design essentials. If you have created your own logo, branding or visuals or have not been using graphics you've paid for properly you will:
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Get Clear on what your business should look like with Clarity on Visual identity
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Gain Consistent styling with why Continuity is essential in Visual Design
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Grasp Connection that works with Confidence on how to design better Visual Content
With a Visual Vault of Tips & Resources, Online Community & Expert Graphic Designer Feedback.
THINK I'VE GOT IT BUT WHAT DOES THAT ACTUALLY LOOK LIKE FOR ME?
Get a creative eye on your D.I.Y designs and UnPause your Business Brain with Victoria plus build business bonds in a dedicated group here at Victoria illustrated.
Features:
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The Changing Room - a dedicated design community space for all members to post doubts and 'try out' your D.I.Y visuals you've created for Victoria's feedback.
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The Look Less 💩 Live with Vi - monthly call for all members to join where Victoria highlights certain doubts from The Changing Room
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The Mystery Shopper - monthly opportunity for all members to share you’re online platforms for other members to visit for an outsiders opinion
Gain access to 'The UnPauseable Brand Wardrobe' (as a visual learner myself I need to see things to understand them). I will be building a visual vault of bite sized content especially drawn up for, and only accessible to buy, through this membership...guiding you toward exactly what you need to know for the visual side of your business. Includes:
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The Off The Rack- go to branding & visual design tips
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The Do it Drawer - free and purchasable PDFs to help you stay consistent
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The Stop it Closet - free LLS checklists to stop you falling back into non- designer mistakes
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The Content Cupboard - free & purchasable design templates to save time and faffing
Grasp all that's going on in the membership with a UnPauseable monthly email
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What to Wear & Where - don't miss what’s new in the UnPauseable Brand Wardrobe
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The Charity Box - a chance for other members to donate advice on female life, business & family for fellow self employed Peri/ Menopausal Mums with tweens, teens and older kids
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(Quarterly ) The Recycle Bin - reminders & catch ups
THE LOOK LESS SH*T MEMBERSHIP
25£Every monthFor the midlife self-employed Mum whose kids have grown but your Branding has stood still. A Graphic Designer's feedback, tips & resources to bring Clear Consistent Connection to your Visual Design- Get a Graphic Designer's Second Opinion & Online Community
- Gain Essential Visual Design Knowledge in Dedicated Space
- Grasp What's Going on with Monthly Email & Live Call
WHAT'S IT GOING TO COST?
*Here as long as you need it. Cancel anytime
“....(Victoria) you help me so much because i think i can do some of the jobs but 1. i don't have time and 2. you do them better” - Beccy (Oliver’s Mama Makes)
“Working with Victoria for the past 5 years has been an absolute game‑changer for my business. From designs and images to giving my brand the structure I didn’t even realise I needed, her support has been invaluable. From initially designing my brand graphics, fact sheets and helping me design my book and publish it, her knowledge is unbelievable.” - Sharon (Shropshire Guinea Piggery)
“Highly recommended. Victoria is more than a logo designer she helps brands be identified and re-enforce this to their potential audience through her work with you and your business” - Tina (Tina's Housekeeping Services)
TEMPORY CLOSED FOR REFRESH
WHO IS VICTORIA?
That's me (the non-illustrated Victoria)...
Over 10 years ago I taught myself digital illustration and
turned my career from child-care to graphic design more
specifically brand illustration. And I’m good at it because
I’m naturally creative, I’ve been drawing since I could hold
a pencil, I have an eye for straight lines, matching bits &
bobs and a crafty talent BUT driving and swimming I never
learnt or got good at because 1. they just don’t grab my
interest and B. I don’t have the natural talent for them and
that’s ok I’ve got by in life!
However as a self employed business owner there are things you can’t avoid, there are some things you have to learn and not necessarily be an expert in but at least know the basics (like keeping your own accounts) and another very important one is Visual Design!
Not only does your business need to be seen, it needs to connect with the right people and stay in peoples heads - that's my main job, drawing up bespoke graphics to draw crowd.
However I know a lot of you create your own visuals and I'm also here to guide you to how best to relate & communicate with your customers with Clear Consistent Connection.
Even though I’ve been doing my thing for over a decade I created my business so I could continue to stay home with my children while earning a living and some areas of my business are still at the stage where I started. Now my children are learning to stand on their own 2 feet I am gaining more time to concentrate on my work but being over 45 I have the next struggle in female life!
Self-employment can bring loneliness at the best of times but with that added struggle of
Perimenopause those feelings can be exacerbated (that’s a big word for me). It says it on the tin ‘self’ you’re making so many business decisions on your own…some just on a whim. That’s one of the reasons why I’ve built the Look Less 💩 Membership to help in at least one area and put my creative skills, knowledge and bonus time to good use.
The phrase "...does this look ok?" and "...can you make this look less 💩" has landed in my inbox more times then I can shake a stick at so I’m going to be here sharing the bits & bobs I’ve learnt over the years and offer you a second set of eyes on the visuals you’re making, along with a supportive space with similar non-designer business Mums.
FEELING UNSURE?
STILL UNSURE?
Will you be designing my graphics?
No, there will be opportunity to ask my opinion within the online community and receive quick tweaks & direction for a design you have created during scheduled meetings. If you want me to do any of your designing for you then take a look what else I offer on the home page which includes a monthly graphic design with Vi option.
How long is the membership for?
For as long as you need it! Tips and resources will be added regularly and the community will be on going. You can cancel anytime.
How much time do I need to commit?
The membership is designed to be used at your own pace, open the emails and give then a read, browse the UnPauseable Brand Wardrobe collections, pop in and out of the community. At our time of life and the overwhelming world of design, branding, content and business tips available it can be a lot to process all at once ,take your time…but not too much that you never push the UnPause button!
If you nod to all or some
of the YES IF statements below then scroll back up to JOIN NOW and follow the instructions to Clear Consistency Connection (and looking less shitty!)
IS THIS 💩FOR ME?
YES If
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You started a business to make money and still invest time in your kids but not had the time or budget to invest in a Graphic Designer.
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You are not naturally creative but didn’t want to hand over the reins to a professional designer (you like to keep control over your beloved business though open to support)
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You have made your own logo and created your own visuals but don’t have a real clue of what you’re doing...You thought something was better than nothing.
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You paid for branding but are stuck on how to use properly or it wasn't right in the end
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Your kids are more independent but that now means your business no longer fits and you need to start again or change direction
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You have Canva skills cracked but use every colour, font and template going.
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You think you've got your style sorted but get distracted by other businesses branding
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Your kids are now more independent so you're gaining some time back to commit to consistency in your business but you need someone to keep you on it.
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You have entered the Perimenopausal time of life that brings new struggles to running a business by yourself so want support from people who know how this really feels.
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You want to connect with other over 40 year old self employed Mums dealing with Perimenopause & kids hitting puberty while running a business.
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You want a professional, creative & honest opinion to keep your branding on track and your mind at ease
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Your D.I.Y visuals feels off but you don’t know how to fix them, in other words... You want your business to ‘look less 💩!
NO if
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You navigate life & your business without kids in tow (come join my Facebook group UNPAUSEABLE TOGETHER for an over 40 self employed females collective space)
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You are still a spring chicken juggling babies & toddlers (suffering from a different kind of brain fog) so don’t have time or energy to commit (see you back here in a few years)
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You don’t have a logo or any kind of branding in place (see my logo and brand design services and come back when you have visuals to work with)
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You can’t take constructive criticism (you don’t know what you don’t know but you need to know you don’t know it!)
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You want done for you designs/ custom graphics (go back to home page and book in some Design with Vi)
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You want a Graphic Design course (this membership simplifies the very basics you need to know to create clear consistent content for your business, it is not a Graphic Design course)
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You don’t like the word shit (this membership is literally full of it!)