SIZING UP - BRANDWARDROBE | Design With Victoria illustrated

Full Name

Email

Tell me your Business Name & reason behind it

Do you have a tagline?

Tell me WHY you do what you do? What is the outcome you want your ideal buyer to achieve?

Tell me HOW your ideal buyer will get there? What the journey look like?

Tell me WHAT do you want your Brand to say? What you want people to be talking about after they discover you?

Tell me your WOW! why oh why would they chose me over a similar business?

Tell me WHO is your ONE ideal buyer? Remember we are not designing a. for yourself and b. for everyone. Put yourself in your targeted persons shoes

Tell me WHY or WHAT they are searching for right now? Their pain point?

Tell me WHY they have not found it yet? Think what they might of tried & failed (obviously they haven't found your offer yet)

Tell me HOW are they feeling before finding you?

Tell me WHAT are they feeling after finding you?

If you completed my 'What's Hanging on Your Brand Wardrobe™ ' Brand Discovery Tool Quiz ...What is your suggested signature collection?

WHAT Does your ideal buyer tend to value the most...

Now add a second choice from above..

THE CO-ORDS: 3/5 Piece Logo Set - Logo structure can give off a different feel, your BRAND MESSAGE & ideal buyer will influence the style that best fits your business...part of my job is figuring this all out for you but which main layout are you open to?

THE WORDMARK (text based think Disney)

THE COMBINATION MARK (text & image think Puma)

THE MASCOT (character logo think KFC)

THE LETTER MARK (initial based think HBO)

THE BRAND MARK (symbol only think Apple)

THE COLOUR SWATCH - Colour with context triggers emotions so needs to be chosen for a reason not because it's a favourite. I will explore the best choice, combination & check colour contrast but which are you open to?

Now add a second choice from above...

THE LABEL - Any type featured in your visuals represents your BRAND VOICE. I will explore the best fit combination either choosing the perfect ready to go font, editing one to fit or drawing up bespoke lettering but which style are you open to?

STEP 2: THE DESIGNER EDITIONS:

Tell me what Add On Design Application you require for your business - I will apply your staple pieces to these creating eye catching statement pieces that serve as a focal point, instantly drawing attention and elevating your Brands signature look *ADDITIONAL COST

THE DIGITAL COLLAB: (web & social elements): check this box if you will be showcasing your business via social media and/ or a website

Tell me which social media platforms you will be using and add any social handles/ website links if you have them already

THE DIGITAL COLLAB: (editable Canva Templates) check this box if you require some of your designs to be added to the Canva design app so you edit them yourself

Tell me which designs you want to be able to edit yourself ie social media posts, social media banner/ cover pics, business stationery designs, customised pdfs etc

THE PHYSICAL COLLAB: (business stationery, worksheets, colouring pages etc) : check this box if you require set designs (non editable) sent as pdf files via email

Tell me which designs you require ie infographics, set social media banner/ cover pics, leaflets, stickers, invoice, letterhead etc (I will need dimensions)

THE PHYSICAL COLLAB: check this box if you require set designs to be printed on marketing products

Tell me which designs you require and what for ie signage, roller banners, mug designs, t-shirt designs etc ( I will need dimensions)

THE PHYSICAL COLLAB: check this box if you require set designs for packaging

Tell me which designs you require and what for ie boxes, bags, labels, repeated brand patterns, belly bands etc (I will need dimensions)

PLEASE NOTE I DO NOT PROVIDE ANY PHYSICAL PRINTING YOU WILL ONLY RECEIVE DIGITAL DESIGNS VIA EMAIL/ ADDED TO CANVA

Please add any information I might find helpful to draw up your Brand Wardrobe™...the more info the better!

STEP 4: THE PRICE TAG - once I have taken in all this information I will send you a personal quote, once agreed I will invoice you for full payment upfront, before adding you to my to do design list (approx turn around time 4 - 6 weeks once full payment received) thank you

SIZING YOU UP - BRAND PRINCIPLES: