Victoria Illustrated I Brand Design

You have a business but what should it to look like?

Over half the population are visual learners with a third shopping online so a visual appealing

BRAND that works both digitally and in print is a must!

First working out your BRAND iDENTITY - your "why?", "how?", "what?" and exactly "who?" you are targeting will give you a sense of how your BRAND makes people feel... leading inevitably to a picture of what your business should look like and this is where I come in, designing and illustrating your

VISUAL iDENTITY, the BRAND BITS & BOBS your audience will see!

You may at first think a logo is all you need but take a look at investing one of my BRAND WARDROBES to give a clearer BRAND MESSAGE and ensure consistency throughout your graphic design pieces.

Each "wardrobe" includes the Brand Essentials (Logo, Brand Colours, Brand Fonts & Brand illustrations) you can then choose to add Statement Pieces from my designer collections (On-line designs, Editable Canva Designs, Business Stationery, Designs for Print and Packaging).

*Please note I do not offer physical printing only digital designs will be provided

BRAND iDENTITY VERSUS

Think about designing a "wardrobe" of essential pieces for a famous celebrity
...BRAND iDENTITY is their persona and VISUAL iDENTITY is their styling/clothing, they need to work together at public appearances !

Design wise each item of clothing represents different BRAND VISUALS encapsulating that all important BRAND MESSAGE, this will be what people are gossiping about!
(What they wore & how they worked it!)

(Boring Technical Bit ) This collection of visuals will help tell people about your business and in time, with consistent exposure will earn you BRAND recognition plus a more emotional connection with your target audience.

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#febc1a

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Victoria Rodgers Illustrated as a digital cartoon mascot

How do I

STEP 1

CHOOSE YOUR BRAND WARDROBE

Filled with the brand essentials, these are foundational visuals that offer versatility and

are core pieces for a consistent BRAND STYLE

customers who designed with Victoria illustrated

GO TO BRAND DESIGN FORM

From £275
Already have a logo?
You are happy with your existing logo/ have concept ready to draw up no alterations needed,
I will build your brand around it

From £350

Need logo tweaking?

You are unhappy with your existing logo or concept sketch so need some alterations. I will tweak your logo first before drawing up the rest of your brand visuals

*add on £150 for addition of illustration/ character to recycled logo

From £700

Don't have a logo?

You don’t have a logo and not sure where to start, I will draw up a bespoke logo design before the rest of your brand visuals

STEP 2

CHOOSE YOUR DESIGNS ADD ONS

These are eye catching statement pieces that serve as a focal point, instantly drawing attention and elevating your brands overall look

THE ON-LINE COLLECTION

Set includes profile pic, platform banners, story/post backgrounds & non-editable infographics

THE EDITABLE CANVA COLLECTION

Choose items such as social media/infographic templates, presentations, lead magnet,

worksheets, planners, editable business stationery to be set up in the Canva Design App

THE BUSINESS STATIONERY COLLECTION

Choose designs such a cards/ leaflets/ stickers/ invoices

THE FOR PRINT COLLECTION

Choose designs for roller banners, signage, mugs

THE PACKAGING COLLECTION

Choose designs for boxes/ bags/ labels

STEP 3

WHAT TO WEAR?

Fill in the “Brand Design With Vi" form above to give me an insight into how your business should look, to draw in the right crowd

STEP 4

THE PRICE TAG

I’ll tot up your choices and send a personal quote followed by an invoice once price confirmed

STEP 5

THE TRY ON

Once I have received full payment I’ll propose one rough concept and make any alterations until we get the best fit for your brand

STEP 6

THE TIME TO DESIGN

I’ll draw up your visuals, send updates and make final alterations, THE BRAND ESSENTIALS include

THE STAPLES - 3 PIECE LOGO SET

THE STYLING - BRAND COLOURS & FONTS

THE ACCESSORIES - BRAND ILLUSTRATIONS

THE STATEMENT PIECES - ANY CHOSEN ADD ONS

STEP 7

THE DELIVERY

I will email your visuals as png images, and a pdf file with svg graphics, other files are available on request

HOW TO WEAR IT

I will provide a BRAND STYLE GUIDE for consistency

WHERE TO WEAR IT

I will provide examples of how your pieces can look styled right

Turn around time is approx 4 weeks depending on my current to do list

*Please note I do not offer physical printing only digital designs will be provided

DIGITAL ILLUSTRATION: What I Do

Think about designing a "wardrobe" of essential pieces for a famous celebrity ...BRAND iDENTITY is their persona and VISUAL iDENTITY is their styling/clothing, they need to work together at public appearances !

Design wise each item of clothing represents different BRAND VISUALS encapsulating that all important BRAND MESSAGE, this will be what people are gossiping about! (What they wore & how they worked it!)