So you are starting a business but what should it to look like?
Over half the population are visual learners with a third shopping online so a visual appealing BRAND that works both digitally and in print is a must!
First working out your BRAND iDENTITY - your "why?", "how?", "what?" and exactly "who?" you are targeting will give you a sense of how your BRAND makes people feel... leading inevitably to a picture of what your business should look like and this is where I come in, designing and illustrating your VISUAL iDENTITY the BRAND BITS & BOBS your audience will see!
You may at first think a logo is all you need but take a look at investing in a BRAND package instead alternatively you may already have a logo but want a clearer BRAND MESSAGE and consistency throughout your graphic design pieces
BRAND iDENTITY VERSUS
Think about designing a "wardrobe" of essential pieces for a famous celebrity
...BRAND iDENTITY is their persona and VISUAL iDENTITY is their styling/clothing, they need to work together at public appearances !
Design wise each item of clothing represents different BRAND VISUALS encapsulating that all important BRAND MESSAGE, this will be what people are gossiping about!
(What they wore & how they worked it!)
(Boring Technical Bit #3) This collection of visuals will help tell your BRAND STORY and with consistent exposure will trigger an instant recognition plus an emotional connection with your ideal customer.
£200
Already have a logo?
Hand Me Down an existing logo design and I will hand back
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additional logo layouts
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set of BRAND colours & fonts
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BRAND illustrations (icons for instagram/ website, graphics, patterns for socials & business stationery, packaging etc)
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*Optional BRAND mascot/ character design add on discounted price £50
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social media profile and cover images
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9 social media post templates
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3 graphic design add ons
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provide a BRAND guide with logo usage, colour codes and font information
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png images without a background
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svg & pdf file for print purposes
Current logo not to standard?
Let me fix it first
+£50
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your existing logo designed in the correct format
*You must have a ready made existing logo for this package
£400
Need current logo tweaked first!
Recycle an existing logo design and I will provide
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an amended business name/ colour palette/ font style/ layout etc
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additional logo layouts
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set of BRAND colours & fonts
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RECYCLED/ NEW BRAND illustrations - necessary character design, icons for instagram/ website, graphics, patterns for socials & business stationery, packaging etc
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social media profile and cover images
-
9 social media post templates
-
3 graphic design add ons
-
provide a BRAND guide with logo usage, colour codes and font information
-
png images without a background
-
svg & pdf file for print purposes
*You must have a ready made existing logo or concept sketch and be the copyright holder with permission to amend logo for this package
£800
I need a fresh new start!
Tailor Made and BRAND new just for you, I will provide
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brainstorming one logo concept and propose the right type of graphic style to fit your BRAND
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draw up your logo design with additional layouts
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set of BRAND colours & fonts
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BRAND illustrations -necessary character design, icons for instagram/ website, graphics, patterns for socials & business stationery, packaging etc
-
social media profile and cover images
-
9 social media post templates
-
3 graphic design add ons
-
provide a BRAND guide with logo usage, colour codes and font information
-
png images without a background
-
svg & pdf file for print purposes
*You are a new business with a blank canvas with no existing logo/ branding/ concept in place or need a complete rebrand this is the package for you
Which ever package you choose please fill in the" design with Vi" form which will give me a better insight your business and help me work out the best fit visual style for your branding.
YES I WANT TO DESIGN WITH Vi
Once you've made contact, chosen your BRAND package and filled out the "design with vi" form
the design process is as follows
THE HAND ME DOWN
After initial inspection of your primary existing logo design please email me any design files/ images, colour codes and font information you may have for your existing logo and I will check the quality if it it is not up to standard any elements will need to be redrawn where possible/ necessary using "vector illustration", create additional logo layouts so you have designs to fit different spaces
and create your matching BRAND BITS & BOBS plus a BRAND guide.
You will be provided with the correct files to use your graphics both online and for printing purposes.
THE RECYCLED
I will explore the best option for your tweaked logo, draw up one new amended concept using "vector illustration" include additional layouts so you have designs to fit different spaces and create your matching BRAND BITS & BOBS plus create you a BRAND guide.
You will be provided with the correct files to use your graphics both online and for printing purposes.
THE TAILOR MADE
I will explore the best type of logo to fit your business, draw up one logo concept using "vector illustration" include additional layouts so you have designs to fit different spaces and create your matching BRAND BITS & BOBS plus create you a BRAND guide. You will be provided with the correct files to use your graphics both online and for printing purposes.
WHAT'S THE DIFFERENCE BETWEEN JUST A LOGO AND FULL BRANDING?
Where a logo literally identifies your business your BRAND tells the whole story and with consistent exposure to a collection of creative, consistent and cohesive visuals an instant recognition and emotional connection can be triggered within your ideal customer.
WHAT ARE GRAPHIC DESIGN ADD ONS?
BRAND package add ons may include
business card design, leaflet, banner, stickers, labels, packaging design, shop/ window/ car sign, mug/ t-shirt/ bag design, form, certificate, worksheet, lead magnet, colouring sheet, additional character mascot.
*Please note I do not offer physical printing only digital designs will be provided