Victoria Illustrated - design with vi form

Full Name

Email

STEP 1: Tell me which Brand Wardrobe is the best fit for your business - filled with your Brand Essentials (your logo, colours, fonts & illustrations), these are foundational visuals that offer versatility and are core pieces for a consistent BRAND STYLE

The Hand Me Down - I already have an existing logo that I'm happy with NO ALTERATIONS NEEDED

The Hand Me Down - I have a logo concept that needs drawing up NO ALTERATIONS NEEDED

The Recycled - I have a logo or rough concept that needs tweaking as I am unhappy with my existing logo so NEED ALTERATIONS FIRST

The Tailor Made - I do not have a logo and are not sure where to start

*HAND ME DOWN OR RECYCLED - Tell me who made/ how your existing logo was made and if you hold the copyright to your existing design/ have permission to tweak

*RECYCLED - Tell me what alterations are require to your existing logo/ brand designs

Tell me your Business Name

Do you have a tagline?

Tell me WHY you do what you do? Is there a certain story behind your business idea?

Tell me HOW are you going to do it? Your products/ services etc

Tell me WHAT will this involve? what way will they be offered

Tell me WHO will be your target audience? Think who would be your ideal customer

Tell me your WOW! why oh why would they pick my brand, what specifically will draw them, away from s similar business?

What LOGO STYLE ? - The way a logo is structured can give off a different feel, your BRAND MESSAGE & target audience will influence the style that best fits your business, but part of my job is figuring this all out for you

THE WORDMARK (text based think Disney)

THE COMBINATION MARK (text & image think Puma)

THE MASCOT (character logo think KFC)

THE LETTER MARK (initial based think HBO)

THE BRAND MARK (symbol only think Apple)

What COLOURS would relate to your audience? I will explore the best combination & check colour contrast

What FONTS would relate to your audience. I will explore which style of typography best represents your BRAND VOICE, either choosing the perfect ready to go font, editing one to fit or drawing up bespoke lettering

STEP 2: Tell me what Design Add Ons you require for your business - these are eye catching statement pieces that serve as a focal point, instantly drawing attention and elevating your Brands overall look (your social media posts, business stationery items, packing designs etc)

THE ON-LINE COLLECTON: check this box if you will be showcasing your business via social media and/ or a website

Tell me which social media platforms you will be using and add any social handles/ website links if you have them already

THE EDITABLE CANVA COLLECTON: check this box if you require some of your designs to be added to the Canva design app so you edit them yourself

Tell me which designs you want to be able to edit yourself ie social media posts, social media banner/ cover pics, business stationery designs, customised pdfs

THE BUSINESS STATIONERY COLLECTON: check this box if you require set designs (non editable) sent as pdf files via email

Tell me which designs you require ie infographics, set social media banner/ cover pics, leaflets, stickers, invoice, letterhead

THE FOR PRINT COLLECTON: check this box if you require set designs to be printed on marketing products

Tell me which designs you require and what for ie signage, roller banners, mug designs, t-shirt designs ( I will need dimensions)

THE PACKAGING COLLECTON: check this box if you require set designs for packaging

Tell me which designs you require and what for ie boxes, bags, labels, repeated brand patterns, belly bands (I will need dimensions)

PLEASE NOTE I DO NOT PROVIDE ANY PHYSICAL PRINTING YOU WILL ONLY RECEIVE DIGITAL DESIGNS VIA EMAIL/ ADDED TO CANVA

Please add any existing logo/ branding/ rough concepts/ mood boards/ colour samples/ font info here...the more info the better!

STEP 4: THE PRICE TAG - once I have taken in all this information I will send you a personal quote, once agreed I will invoice you for full payment upfront, before adding you to my to do design list thank you